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Ripping The Roof
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Real Estate Professionals: Check out the:
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"No matter how it's presented or dressed up, there is an inherent conflict of interest when a REALTOR® is expected to act as a fiduciary agent providing objective, unbiased counsel to clients, while at the same time being paid by commission. This unspoken reality, combined with a lack of choices in the real estate services offered and how they can be paid for, is the elephant in the room. The real estate industry knows it’s there because the consumer keeps pointing to it, but no one wants to acknowledge it and certainly no one wants to talk about it. UNTIL NOW. "Available in all major book stores. Or order online at Amazon or Barnes & Noble. |
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Front Cover Acclaim & Reviews Table of Contents Foreword by Ken Deshaies Preface About the Author Introduction: An Industry With an Identity Crisis Back Cover |
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“For real estate professionals who are defending their commissions against the government, consumer groups, and third-parties that want to change the industry while making consumers take on more work and liability, and for consumers who no longer know who or what to believe, Ripping the Roof off Real Estate spotlights the real estate issues that affect each of us.” |
– Blanche Evans, editor, Realty Times, author, Bubbles, Booms, and Busts: Make Money in Any Real Estate Market |
“Mollie knows the real estate business point-blank. By sheer focus on consulting with clients rather than selling to clients, she operates at the highest fiduciary level—consulting, advising, negotiating, and troubleshooting.” |
– Gary Keller, best-selling author, The Millionaire Real Estate Agent and The Millionaire Real Estate Investor |
“Occasionally a book comes along that is singular in its achievement of creating possibilities. This must-read book does that, by detailing to real estate professionals how they will earn greater financial, economic, and business rewards by giving the real estate-buying consumers what they’ve wanted for years: choices on how to pay, without fumbling with discounters.” |
– Allen F. Hainge, founder, The Allen F. Hainge CyberStars® |
Available in all major book stores. Or order online at Amazon or Barnes & Noble.
WARNINGRipping The Roof Off Real Estate will challenge many widely held myths about real estate. As you read, you will be exposed to the straight facts (and a lot of strong opinions), but absolutely no sales spiel. Those of us "in the trenches", have seen over the years where real estate value is won and where it is lost, where the public, responding to the hype put out by hucksters in misleading ads and sensational “news” articles, pick up pennies only to drop dollars. I feel it's time that the consumer is honestly informed about the real workings of real estate, where and how to spend their hard-earned money, and where not to waste their energy and time.It is also time for consumers, as well as the real estate industry, to begin regarding (and compensating) agents as the true professional consultants they are, rather than as salespeople simply selling a product to generate a sales commission.When all is said and done, my passion and overriding goal in writing this book, is to get the word out that in real estate -- as is true in other fiduciary fields such as finance and law -- experience, knowledge and expertise are not expensive… they are priceless.Mollie W. Wasserman |
REAL ESTATE INTERNET WARNING © Despite advertising claims to the contrary, the internet is NOT an experienced Real Estate Professional. It cannot consult, counsel, advise, have knowledge of local laws and market conditions, make judgments, own the result, or most importantly, understand your individual
goals and needs and care about you as a Client. Furthermore, while the internet can provide information, it cannot interpret it.
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For Real Estate Professionals: |
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The Accredited Consultant in
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