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Foreword |
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Preface |
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Acknowledgments |
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Disclaimer |
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About the Term Realtor® |
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About the Author |
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Introduction:
An Industry
with an Identity Crisis |
PART 1: THE CURRENT STATE OF REAL ESTATE |
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How In The World Did We Get Here? |
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The
Other Side of the Fence |
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I’m Paying You How Much? |
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What an Agent Does |
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Why a Discount Commission Is No Bargain |
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Real Estate and the Internet |
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Misleading Real Estate Advertisements and Sensational “News” Stories |
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The Unrepresented Seller |
PART 2: HOW ABOUT SOME CHOICES? |
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What Is Real Estate Consulting? |
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How Fees and Hourly Compensation Work |
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How About Some Choices? |
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Determining What You Need |
PART 3: WATCH OUT FOR THE FOUR FINANCIAL POTHOLES |
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Pricing Your Home to Sell for the Highest Value |
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Navigating Contracts, Disclosures, and Agency |
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Negotiating the Deal |
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Troubleshooting the Transaction |
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Epilogue |
